Codpiece Restaurant


This branding project was a complete solution, starting with the brand through site-signage, website and marketing. The name was the client’s idea which I wish I thought of.


The restaurant was boutique, offering an upmarket twist on the traditional fish & chip restaurants. The brief was to create a visual style that was both friendly and familiar while also conveying a sense of style that fitted with the area.


  • Brand including logotype, stationary, menus and misc
  • Site signage, hoarding, window mesh and menu boards
  • A Flash website (it was big at the time)
  • Marketing collateral including indicative bus shelter advertising.

Taking a pun for a run

Being a Blackadder fan I thought the name Codpiece was clever. Maybe that speaks poorly of me. The restaurant was operated by a partnership of experienced restauranteurs and a focussed chef and delivered a boutique approach to traditional menu items. The brand offered a familiar while strong sense of self.

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