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FLG EVP

FLG EVP

Brand Campaign Concept Copywriting Positioning
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Fitness and Lifestyle Group (FLG) are Asia Pacific’s largest group of corporately owned health and wellness clubs. It includes the brands Fitness First, Goodlife,…


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FLG Values

FLG Values

Brand Campaign Concept Positioning Video
Show project

Fitness and Lifestyle Group (FLG) are Asia Pacific’s largest group of corporately owned health and wellness clubs. It includes the brands Fitness First, Goodlife,…


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CQUni Videos

CQUni Videos

Concept Video
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Various videos created while working for CQUniversity. My role was as art direction, motion graphics and editing.


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F4U

F4U

Brand Concept Positioning
Show project

A supplements brand concept positioned between lifestyle and performance categories.


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Supply Nation

Supply Nation

Concept Product Strategy UI UX
Show project

Produced while at Carbon Media I was asked to create a proposal for a portal to enable the hiring of Supply Nation approved services…


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PWEI

PWEI

Campaign Concept Strategy
Show project

The creation of a tour campaign design system aimed at allowing a fast asset delivery across any medium supporting geolocation specific personalisation . The…

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Brand Campaign Concept Copywriting Positioning

FLG EVP

Fitness and Lifestyle Group (FLG) are Asia Pacific’s largest group of corporately owned health and wellness clubs. It includes the brands Fitness First, Goodlife,…

View Project
Brand Campaign Concept Positioning Video

FLG Values

Fitness and Lifestyle Group (FLG) are Asia Pacific’s largest group of corporately owned health and wellness clubs. It includes the brands Fitness First, Goodlife,…

View Project
Concept Video

CQUni Videos

Various videos created while working for CQUniversity. My role was as art direction, motion graphics and editing.

  • Strategy

    Concept, Storyboard, Script assistance

  • Design

    Storyboard, Shot selections, Editing, Motion graphics

  • Client

    CQUniversity

  • Tags

    Education, University

View Project
Brand Concept Positioning

F4U

A supplements brand concept positioned between lifestyle and performance categories.

  • Strategy

    Brand, Product, Campaign, Consumer Behaviour

  • Design

    Art Direction, Design Systems

  • Client

    F4U

  • Tags

    Fitness, Health, Supplements

View Project
Concept Product Strategy UI UX

Supply Nation

Produced while at Carbon Media I was asked to create a proposal for a portal to enable the hiring of Supply Nation approved services…

  • Strategy

    UX, CX, Promotion

  • Design

    UI/UX Design, Art Direction

  • Client

    Carbon Media

  • Tags

    App, Marketplace, Sales

View Project
Campaign Concept Strategy

PWEI

The creation of a tour campaign design system aimed at allowing a fast asset delivery across any medium supporting geolocation specific personalisation . The…

  • Strategy

    Brand, Campaign

  • Design

    Art Direction, Design System, Font

  • Client

    Self

  • Tags

    Band, Entertainment, Music

View Project