FLG EVP
Fitness and Lifestyle Group (FLG) are Asia Pacific’s largest group of corporately owned health and wellness clubs. It includes the brands Fitness First, Goodlife,…
Zap Fitness Geelong
Zap Fitness opened a new warehouse gym in Geelong. This was a new concept gym for the brand they wished to go to market…
Salesforce eDM Templating Creative
Initially this project was to improve the design of eDMs (transactional and newsletter) with the aim of increasing engagement and brand sentiment. What I…
FLG Values
Fitness and Lifestyle Group (FLG) are Asia Pacific’s largest group of corporately owned health and wellness clubs. It includes the brands Fitness First, Goodlife,…
CQUni Videos
Various videos created while working for CQUniversity. My role was as art direction, motion graphics and editing.
Blok
Blok were a boutique furniture designer and manufacturer. The designs were works of art and the site aimed at being a gallery with navigation…
F4U
A supplements brand concept positioned between lifestyle and performance categories.
CQUni Strategic Plans
A new Vice-Chancellor brought a new strategy which required consideration to brand positioning and extensions, to allow a multi-channel delivery of his office’s corporate…
Think Your Way
‘Think Your Way’ was developed while at Carbon Media for QUT to increase indigenous participation in higher education.
Vision6
An opportunity arose to pitch some UX/CX improvements, as I saw them. The goal for me is to create a user-centric ‘sense of place’.…